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NO MOBILE, NO MARKETING !!

Mobile is fast filling the bridge between the virtual and real worlds. With every passing day, we can have better experiences in the real world by supplementing whatever we’re doing with information...

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India Digital 2012 – The year of Social, Search and Mobile

With the beginning of 2012, I will focus on the digital growth of the Indian audience and brands. When I say growth of the digital platforms, then it means the contribution by both the stake holders...

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Mobile First: No Mobile, No Marketing!!

According to Gartner analyst Van Baker, industry data shows that people are moving aggressively to apps and away from traditional websites. “It is important to cater to that mobile user”, states Baker,...

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Mobile First: The 4Ps driven by mobile marketing

With the birth of the age of Internet marketing we were introduced to the magical world of faster information dissemination and it became the fastest and the most interactive way to get the latest news...

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